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Saskia ter Welle spreekt vanuit haar praktijk als couturier en ontwerper. Ze reflecteert op de geschiedenis van haute couture, op de psychologie achter kledingkeuzes en op wat goed gemaakte kleding kan betekenen in een wereld waarin snelheid en uiterlijk vaak de overhand hebben.

In sommige afleveringen spreekt zij solo en deelt zij persoonlijke observaties. In andere gaat zij in gesprek met ontwerpers en andere stemmen uit de mode- en cultuurwereld, over stijl, zichtbaarheid en het maken van bewuste keuzes.

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